Where the 20% Goes: What Koy's Profits Have Funded

Twenty per cent of Koy's profits go to projects in Kenya. It's a line on our website and a promise we make to every customer, and it would be reasonable to ask what it actually means in practice. So here is where the money has gone: more than £90,000 so far.

How it began

In the early years the donations were smaller, and spread across a number of local projects. There was no grand plan. We gave what the business could afford, learned which organisations used it well, and gradually concentrated on fewer, longer relationships.

Children: the East Africa Character Development Trust

Our first visit to the East Africa Character Development Trust was in February 2019, with a donation of £2,176. Between 2019 and 2021 we gave a further £9,576 in total. In February 2022 we committed to £10,000 a year for three years, £30,000 in all, and we met that target in 2024.

The result is measurable: 952 sessions, reaching 2,177 children.

Water: the Ngiluni–Utuneni sand dam

In January 2025 we committed £40,000 to build an earth dam at Ngiluni–Utuneni, working with the Africa Sand Dam Foundation and Sand Dams Worldwide. It was completed in February 2026.

A group of 15 customers joined us on site to help build it. Between them they put in more than 400 hours over three and a half days and carried more than 550 bags of cement. The dam holds over 40 million litres, serves more than 3,000 people, and has turned a four-hour walk for water into a thirty-minute one.

Why we spell it out

We'd rather show you the figures than ask you to take our word for it. If you buy a Koy shirt or a jumper, a fifth of the profit from it goes to work like this. That's the whole arrangement, and we think you're entitled to see how it's spent.

READ MORE ABOUT OUR CHARITY PROJECTS