For this seasons photoshoot, we chose a stunning area of Kenya called Magadi, which is situated deep in the Great Rift Valley. From beautiful wildlife, to magical sunsets and sunrises, to flowing rivers, to vast African plains, all surrounded by hills and mountain ranges; this magical place has it all and set the perfect tone for our new 'Wild Side of Elegance' campaign.

This season we are proud to present the new 'Mawimbi' (meaning 'waves' in Swahili) collection, which is inspired by the tropical, white sandy beaches and turquoise seas from the Kenyan coast. This colour palate has enabled us to launch a more subtle, yet still unique and eye-catching range of clothing. Our new signature piece, the 'Mawimbi Blazer', still brings out the wild side of your personality, whilst also allowing for subtlety and grace. This blazer paired with our new pink pique cotton 'Mawimbi' shirt (style shown below) is a winning combination to set the tone for the new season.

We look forward to welcoming you on our adventure and joining us on our mission towards making the world a brighter place.